Long Tail theory

The Long Tail theory is about how the niche market can make just as much money as the mass market. e.g when a song first comes out (paparazzi) loads of people would buy it from the shops and then in 5 years or so not so many people might want to but it and so shops would stop selling it. Now you would be able to buy it online from a site like play.com, whereas before you would have had to see if you had any friends who had it that you could buy it off or borrow it from.

History of the web timeline

• The web was invented by Tim Berners-Lee in 1991.
• 20%- 25% of the world is using the web.
• 35 million people in britain log onto the web each day. 2 billion people in the world log onto the web each day.
• The original ideologies for the web were based in San Francisco. These ideologies were from the counter culture/ hippie values, which were, free ownership, access, voice and potential.
• The first 'web community' was called 'The well' it was created in 1985 also in San Francisco.
• Email was invented in 1965.
• The first website went online on 6th August 1991.
• The web was originally designed to link documents from one computer to another.
• According to the record industry 95% of music is downloaded illegally.
• £531 million is the estimated loss in revenue from the illegal sharing of film, TV and music.
• 20% of the webs content is created by amateurs.
• Youtube was created in February 2005 by Chad Hurley, Steve Chen and Jawed Karim.
• 90% of blogs since 1992 are now dormant.

Useful videos/articles

http://www.bbc.co.uk/search/news/?q=media

http://www.guardian.co.uk/technology/2011/mar/22/ofcom-4g-mobile-auction-2012

http://www.guardian.co.uk/media/2011/mar/22/sky-news-rupert-murdoch-independent

Links

http://mediaandtheonlineage.blogspot.com/

http://ryankmusicvid.blogspot.com/2008/10/andrew-goodwin-theory.html

http://getaheadocrmedia.blogspot.com/